. This sheer difference gives Subway an added advantage to cover larger potential population. This is expected to drive the market to a value of $57.6 billion by the end of 2010. Barton, S. G. (1946), ‘The movement of branded goods to the consumer’, in Blankenship, A. D. Related Posts . With a target audience of adults ranging from ages 18 to 34, Subway is now targeting those individuals who are looking for fast food that is healthy. So, Subway can actually exploit this and become more successful as brand and restaurant. This results in poor satisfaction level of the customers leading to the customers changing their preferences over time. Subway Sandwich Shops was established in … EVALUATION OF BRAND NAMEA brand is a combination of name, term, sign, symbol and design intended to identify the goods or services of one seller, which helps him/her to differentiate from those of competitors (Kotler 2006, 269). After the long-long span in the year of 2004, the SUBWAY sequence passes in its 39th year of process. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people. Learn More. Subway can analyse value chain activities to reduce the costs, find better deals with suppliers and offer high quality products at affordable prices. (1960), Principles of Marketing, Irwin Publishing, Boston, MA. This can damage the customer base as they can influence the local people better and serve their needs better in the regional base. 160-86; Webster 2000, op. ), How to Conduct Consumer and Opinion Research, Harper and Bros., New York, NY, pp. As mentioned in the introduction part in mid-year of summer 1965, Subway began its humble start in the quick service restaurant industry (QSR) in Bridgeport Conn. Fred Deluca was a young man looking for a way to pay for school, and Dr. Peter Buck was a man willing to write a one thousand dollar check that started the original Subway Sandwich shop. Tactics to increase competitive win rate . This assignment provides brief understanding about sandwich industry and what are the innovations and the new technology managed within the organisation lets analysis in what factors Subway Sandwich Shop makes it standpoint on own. Subway Sandwich Artists job is a low paid and a low skilled job. There were more than 20 Subways in Denmark in the 1990s but 10 years ago they withdrew from the Danish market. High Brand Loyalty: It has a high brand recall and following among its customers. A new breed of restaurant is making big gains against the market-saturated hamburger establishments. SWOT stands for strengths, weaknesses, opportunities, and threats. The most notable were the television commercials featuring Jared. 2, pp. KFC is operating in 19,952 locations while Taco Bell has 7000 restaurants. Drive through: Also one of the services offered by its competitors is drive through the facility for the quick and working class people. It was founded by Fred DeLuca and Peter Buck in 1965. • Heavy users are usually male, young adults, and single. No plagiarism, guaranteed! SWOT Analysis Case Study SUBWAY Faculty : Faculty of Accountancy Course : AC110 – Diploma in Accounting Name Student ID Aiman Hakimi bin Mohd Sapudi 2018800936 Muhammad Irfan Iskandar bin Ramzam 2018680054 Muhammad Muaz bin Omar 2018289952 Mohammad Syafiq bin Ramli 2018256506 Afif Fikri bin Abd Aziz 2018404766 Table of Content DETAILS PAGES 1.0 EXECUTIVE … Do you have a 2:1 degree or higher? Strengths in the SWOT analysis of Subway : No. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Subway. Subway reached a milestone in 2002 when it surpassed McDonald’s in number of locations in the U.S. Today Subway is the world’s largest submarine sandwich franchise with over 13,000 U.S. units and over 20,000 worldwide units. In Subway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Subway presently functions 23,982 restaurants in 85 different countries, and for the reason that of its’ merchandisable achievement, the establishment was designated to be the matter of a marketing exploration. In the same way, Denmark has one of the highest per capita incomes in the world as well as the European Union. However, they may not have the largest market share in this industry if … Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers’ choice for Subway (Tarantino, 2005). Subway also markets through a national sponsorship in events such as American Heart Association Heart Walks and local events such as triathlons, and children’s sports teams. (Denmark Unemployment rate 2009) Therefore, people have more money to spend. The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. All work is written to order. Bad Reputation: There have been some lawsuits against the brand regarding stale and unhealthy food that was being served to the customers. 22, No. • Lunch in most popular occasion. The rise of Subway rapidly can also be accounted because of increasing health related problems by eating junk food and so customers have started moving towards healthier options. Drivers of growth include increasing numbers of Americans in the workplace, which reduces the amount of time spent on preparing meals at home. Borden, N. H. (1965), ‘The concept of the marketing mix’, in Schwartz, G. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Market Smart was interested to see if Valpak would produce a positive lift in sales whereas Valpak serves up success for Ad agency’s clients. To overcome this limitation and help develop strategies that are appropriate, an advanced SWOT analysis or TOWS matrix is used. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. 4, pp. For example, in 2012, it was listed number 2 in the best performing 500 franchises on the Entrepreneur Magazine. Gross domestic Product and employing 9% of the U.S. workforce. They began using the Subway name in 1968 and the first Subway submarine shop was franchised in 1974. SWOT AND PESTLE. ), Science in Marketing, John Wiley and Sons, New York, pp. We're here to answer any questions you have about our services. Get your first paper with 15% OFF. However, the failure of Subway to respond appropriately to this growing concern, has enabled other competitors to gain market share from its franchises (Peterson 2016). A Competitor Analysis template is a tool which can be used to help you outsmart your competition by helping you to spot opportunities and threats and make the right strategic decisions. Customer Analysis • 78.7% of adults were patronized to fast food of which 31% went 14+ times in the last 30 days. Subway is one of many companies where management chooses not to issue stock. Subway restaurants lack the interior design and quality that would welcome everyone to stay and feel more comfortable than in the competitor’s restaurants. 2. Free resources to assist you with your university studies! You can view samples of our professional work here. Daniel Jennings -December 29, 2020. View More Articles. The table below highlights these Strengths, Weaknesses, Opportunities, and Threats. 3. The major players in the fast food industry in UK are Subway, McDonald’s and Yum! Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Below I will provide examples to clarify my argument. It is a working document that should be regularly updated and can be used to gain alignment within the organization around where it competes with competitors. The company also operates restaurants under the brand names ‘The Boston Market’ and ‘Chipotle Mexican Grill’. Subway is happy to advertise that with all their sandwich features, there are over 2 million different sandwich options that are available to their consumers (www.subway.com). Subway ® represents a poignant example of a fast food franchisee ready for success in the future fast food market. Subway Restaurants has been serving consumers great tasting food since 1965 when it began in Bridgeport, Connecticut as Pete’s Submarine Sandwiches. Competition: Subway can face a serious threat from competition like McDonald’s, KFC, Taco Bell, Wendy’s which also have a loyal following. ), Relationship Marketing, Paul Chapman Publishing, London, pp. get custom paper . Subway Place & Distribution Strategy: Following is the distribution strategy of Subway: Subway mainly operates through franchises and is one of the fastest growing franchises. Wendy’s operates over 9700 restaurants in 20 countries, has been included in Fortune magazine’s list of top 500 US companies, is headquartered in Dublin, Ohio, and employs about 57,000 people. Termed “fast-casual,” these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches. 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Growth is driven through a combination of aggressive franchise strategy coupled with tactical marketing campaigns and innovative menu concepts that appeal from both a demographic, as well as a health standpoint (Mintel Int’l Group, 2005). (ed. It results in low performance and high employee turnover, which increases training costs and add to overall costs of Subway. As one of the leading companies in its industry, Subway has numerous strengths that help it to thrive in the market place. As a substance of point, the SUBWAY sequence functions more and more divisions in the United States and Canada than McDonald’s organises. Their strategies transcend the fast food market and apply to many other markets and products. This then allows the company as a whole to fit in to the diffusion of innovation model as innovators, early adopters and early majority. Has a workforce of 272,000 employees and is headquartered in Louisville, Kentucky. The commitment cannot be the same across all the restaurants. Over the three-year period that Market Smart has been using Valpak as part of their overall marketing campaign, average store sales have experienced a +45 per cent growth rate compared to similar campaigns when ADVO was part of the marketing mix. Subway Competitive Analysis Subway Case Analysis SUBWAY ® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. It is currently the third largest fast food chain globally after YUM! Success factors for fast food franchisees will include products and marketing targeted to healthier menu selections, brand consistency, low start-up costs, franchisee support, and consumer convenience. The employees are also loyal, and retention levels for the organisation are high. Indeed, at the end of 2010, Subway was larger than McDonald’s by about 1,012 outlets globally (Covert & Gibson, 2015). Each subway franchise acts as its own business or is part of a mini chain of franchises; nonetheless this allows a large degree of innovation to occur since individual stores will become increasingly creative to meet the needs of their individual markets. In 2009 Subway tried to strive for the Danish market again. S haw, R. (1998), Improving Market Effectiveness, Economist Books, London. It is the largest single owner of a restaurant chain and largest restaurant operator in the world. Follow us on Twitter @In… October 30, 2020. Primarily Subway, Quiznos, and Panera Bread have fueled growth and momentum. Subway Sandwich Shops was established in 1965, and has remained franchised into the minds and tummies of kinfolks all around the places. Chief competitors include Yum! They can utilise their already established customers to change their eating habits and generate more loyal customers. However, this chain is currently experiencing multiple problems caused by its expansive growth and the growing pressure from the competitors in the UK market (Peterson, 2016). December 08, 2020. PESTEL analysis Political Factors The performance of the brand is affected by the political factors. Its current CEO is Suzanne Greco. Restaurant Industry sales are expected to reach $580.1 billion in 2010, with the Industry employing almost 12.7 million individuals in 945,000 restaurant and Food Service Outlets nationwide, according to the National Restaurant Association’s 2010 Restaurant Industry Forecast.The Forecast projects that while overall restaurant industry sales will increase in current dollars by 2.5% over 2009 figures, the numbers translate to an inflation adjusted decline of just 1/10th of 1percent. Old-fashioned themed restaurant: Subway has not updated their restaurant’s styles accordingly to the changing times. In this essay I will be generating my argument that Subway is an example of innovation in action through its products, processes and growth. The unemployment rate in Denmark with its Subway Soot Analysis By paranoiacs (GAP) per person in the world. Reference this. Brand Value: Although having the highest no of operating locations in the world Subway still suffers in  brand value when compare to its biggest competitor McDonald’s. This represents an increase of 5.3% since 2005. 2, pp. ANALYSIS OF SUBWAY PRESENTED BY HIRA, SHAHWAR, NIMRA, AHMED, SAHAR, SARA Worth: $10.314 Factors: Eating healthy and obesity is also an opportunity for subway Co-Factors: It also provide the fresh and customized sandwich flavor away from the typical Junk food Sales: A subway restaurant, on average generates $422,000 in sales annually. Top Subway Competitors : 1) McDonalds McDonald’s is known globally as one of the leading chains of fast food outlets. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Subway chain uses only freshly baked bread and fresh ingredients. Harvard University, Boston, MA; McCarthy, E. J. Your email address will not be published. The government plays an important role. Subway has been careful not to alienate any consumer’s preference by offering options that include regular sub sandwiches, low-fat options, Atkins friendly wraps, salads, snacks, and desserts. (1995), The Ecology of Organizations, Supplement 1, pp. Strengths in the SWOT analysis of Subway : Weaknesses in the SWOT analysis of Subway : Opportunities in the SWOT analysis of Subway : 8 Non-Technical Skills explained with Examples, Natural Unemployment Definition – Components, Factors and Reduction Methods. In fact, Subway is the trendsetter with the practice as its competitors follow suit. The increase in sales of the sandwiches has been a result of decreases in consumer interest in hamburgers and fries and increases in demand for healthier options. SUBWAY MARKETING Team members: Trương Gia Huy (leader) s3438408 Đoàn Khánh Linh (member) s3426374 ANALYSIS Cù Huy Thiện Trần Hương Giang (member) (member) s3445990 s3410289 Chương Quốc Đoan (member) s3425551 Course: MKTG 2105 - Marketing Principles Tutor: Ms Jis Kuruvilla Time: Thursday 9h- 10h30 Group 1 Doctor’s … Yum! The fast food landscape continues to evolve, and one of the most dynamic segments within the Quick Serve Restaurants market continues to be sandwiches, subs and wraps. Posted via Industry Today. It is headquartered in Milford, Connecticut. cit. of stores: Subway has 44,852 outlets compared to its competitors. It became immediately apparent after the first mailing that the Valpak campaign was going to be far more successful than the previous direct mail program had been. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Analyse SUBWAY marketing strategies in Viet Nam. Collins, op. Restaurants will continue to adapt to the latest menu trends and consumer preferences. Legal. The competitor: specially the healthy restaurant like subway. In addition to broadcast television and radio, their aggressive marketing plan had included ADVO direct mail for two years. The first in the list of top competitors of Subway is McDonald’s McDonald’s and Subway are two of the world’s largest international fast food restaurant chains. Through the economic support of long-time comrade Dr. Peter Buck, then in 1965 Fred starts the head Subway Sandwich Shop in Bridgeport Connecticut. Bourlakis, M. A. and Weightman, P. W. H. (2004), Introduction to the UK Food Supply Chain, Blackwell Publishing, Oxford; Hughes, D. (1994), Breaking With Tradition, Wye College Press, Wye. Management Restaurant … Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. How to Complete a Competitor Analysis Report (Part II) Corporate Competitor Analysis . Subway sandwich shops are well positioned to leverage their strengths and address reasonable threats, weaknesses, and opportunities. Subway needs to pick up on this trend and start catering the home delivery loving potential customer. Subway's main competitors include Darden Restaurants, Yum China, Pizza Hut, McDonald's, Domino's Pizza and Starbucks. Subways strategy for growth lends itself to the cooperative nature of innovation. Saturated Market: New restaurants are coming up with the same model as of Subways. Subways fast food varies from other fast food chains in that it is a more healthy option that is made to each person’s specifications. Subway announced its new logo which will be implemented from 2017 onwards, globally. The strategic marketing issues facing Subway Restaurant is the question of how to continue grow their market share with many other fast food options entering the marketplace. 1-16; Donaldson, B. and O’Toole, T. (2002), Strategic Market Relationships, John Wiley and Sons, Chichester; Egan, J. Differentiation: In the world of many different burger and pizza chains, Subway stands different because it is a customsed sandwich. Public health crisis: nowadays the world face big problem the obesity. VAT Registration No: 842417633. Subway also offers the “choose your own” style of service, but it does not serve organic foods ("Chipotle Mexican Grill, Inc. SWOT Analysis."). 124-7; Lindgreen, A. This assignment provides brief understanding about sandwich industry and what are the innovations and the new technology managed within the organisation lets analysis in what factors Subway Sandwich Shop makes it standpoint on own. Its brand value stands at $10.314 billion. Easy Starting of franchise: Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees as these are all carried out by the agency which has hired the brand name of Subway. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Global Subway Accessories Market Analysis by 2020-2025. The only way to be part of the Subway chain is to join the well-structured franchisee program, which has presented some unique challenges, and advantages to the operation. This is not an example of the work produced by our Essay Writing Service. However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Brands (34,000 sites) and McDonalds (31,000 sites). No. Health Consciousness: People are getting more and more health conscious in today’s world. Wendy’s International (Wendy’s) operates three chains of fast food restaurants: Wendy’s (the third largest burger chain in the world), Tim Horton’s, and Baja Fresh. On the most valuable restaurants in the world, Subway holds the number third spot being beaten only by McDonald’s and Starbucks. This differentiates subway and makes it a loved brand amongst the various food franchise’s. Subway Swot Analysis just from $13,9 / page. Home Delivery: Most of the successful restaurants are providing services like home delivery. 3rd Jul 2017 132-6. Registered Data Controller No: Z1821391. Despite the economic downturn, the Industry will remain a cornerstone of the economy, representing 4% of the U.S. The corporation that owns the trademarked name of Subway is Doctor’s Associates, Inc. (DAI). A competitive analysis shows these companies are in the same general field as Subway, even though they may not compete head-to-head. Subway has 44,000+ franchises across 112 countries and territories. I love writing about the latest in marketing & advertising. 31 Mar, 2020. Ali Carroll “Know thyself” is a Greek aphorism that’s as true today as it was thousands of years ago. Their menu mainly includes Subs and salads. 415-41. Subway Analysis of Strategy, Marketing and Competition. A. and Sheth, J. N. (1969), The Theory of Buyer Behavior, John Wiley and Sons, New York; Womer, S. (1944), ‘Some applications of the continuous consumer panel’, Journal of Marketing, Vol. Subway campaign has remained so successful that it has become the agency’s standard direct mail buy, reaching the total market of 445,000 households each month. While, strengths and weaknesses are internal factors, opportunities and threats are external factors (Needham et al, 1995). We will write a custom Research Paper on Company Analysis: Subway specifically for you! Subway has a lot of competitors for example McDonald‟s, Burger King and Sunset Boulevard. It needs to diversify in this front as well. This is where Subway lacks. Yum! Subway operates across the globe and is therefore subject to a range of international and national laws. Consumers’ interests for hamburgers and fries have been steadily decreasing to favours sandwiches, which gives Subway a competitive advantage over competition such as MacDonald’s or Burger King, for example. McDonald’s has 36,615 while Burger King has 15,243. Our academic experts are ready and waiting to assist with any writing project you may have. Hot Head Burrito is another Mexican style restaurant that would be considered a competitor. Also read Subway SWOT Analysis, STP & Competitors. They are located in off-beat premium places and it has turned out to be a boon for the brand. Competitor Analysis. Subway has no company owned outlets, they are 100% franchised. 8, No. Buttle, F. (1996), ‘Relationship marketing’, in Buttle, F. By. No Online Presence: No online presence and promotions affect the brand name of the company. 5 Ways to Invest in Subway Stock or its Competitors. The United States sandwich industry is estimated at more than $121 Billion as of the end of 2007 (Eyre, 2008). Each company possesses a strong brand and is an established name in the casual eating restaurant industry. The Subway example represents marketing and product strategies that are classic examples of focusing on market demand, consumer trends, product leveraging, and innovation. It is currently the fastest growing franchises in the world. It has 44852 restaurants in 112 countries and territories. If you need assistance with writing your essay, our professional essay writing service is here to help! This ensures easy set-up of new restaurants at far off locations and smooth functioning without any obstructions of different regulations. Subway Sandwich Shops was established in 1965, and has remained franchised into the minds and tummies of kinfolks all around the places. Vegetarian Foods: Mostly Subway offers different kinds of meats but lacks in a varied menu for vegetarians. These commercials emphasize the healthy aspects of a Subway sandwich by highlighting the 245 pounds Jared lost by eating a Subway sandwich diet. It is also not very far away from its closest competitors, though in restaurants it is solidly at the second position (keeps changing year on year). Brands are the world’s largest, with 33,000 restaurants in over 100 countries. Being part of a highly competitive and dynamic market, SUBWAY faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a differential advantage while maintaining sales growth and, above all, profitability. KFC is operating in 19,952 locations while Taco Bell has 7000 restaurants. You can follow me on Facebook. 386-97; Culliton, J. W. (1948), The Management of Marketing Costs. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. (2004), Relationship Marketing, 2nd edn, Pearson Education, Harlow. Subway needs to apply this in their restaurants as well. Let's stay in touch :), Your email address will not be published. 22, No. It was founded in 1965 by Fred De Luca and Peter Buck. cit. Valpak has proven to be a long-term viable and compelling part of the Market Smart marketing plan for Subway. You can build it the way you like it with the various ingredients on offer. Competitor Analysis. (ed. Diversification: Subway has stuck with only one kind of product i.e. Activation Author. Today in the digital era online presence is equally important. In real terms, the sandwich, subs and wraps market has grown 70% since 1999, or from $9.9 billion to an estimated $16.8 billion in 1999-2004. New trade agreements can have a good or bad Study for free with our range of university lectures! Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Satisfaction and Level of Service: Because of the training of the staff is outsourced to the ones who have franchised does not ensure a common level of service satisfaction around all the Subway stores around the globe. Four of the company’s highly recognizable brands, KFC, Pizza Hut, Long John Silver’s and Taco Bell, are global leaders of the Mexican, chicken, pizza, quick-service seafood categories. Customers change their mind and like to change. • Subway is more skewed towards middle to upper income customers than competitors. While most fast food restaurants react to this phenomenon by modifying their menus to include healthier choices, Subway benefits from the 15% annual sales growth of sandwiches compared to a lean 3% growth for hamburgers and steaks (McCarty, 2007). The CAGR of the market volume in the period 2005-2010 is predicted to be 1%. The Subway VRIO Analysis shows that Subway's employees are a valuable resource to the firm. This damages the brand’s trust and makes people reluctant to try them again. In Future it will be getting higher its chain by presenting more openings in many other states. In January 2004, the Subway Restaurant chain was named the No’1 franchise opportunity, as it has been for 12 of the past 16 years in Entrepreneur Magazine’s annual Franchise 500. Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. *You can also browse our support articles here >. This sheer difference gives Subway an added advantage to cover larger potential population. This is expected to drive the market to a value of $57.6 billion by the end of 2010. Barton, S. G. (1946), ‘The movement of branded goods to the consumer’, in Blankenship, A. D. Related Posts . With a target audience of adults ranging from ages 18 to 34, Subway is now targeting those individuals who are looking for fast food that is healthy. So, Subway can actually exploit this and become more successful as brand and restaurant. This results in poor satisfaction level of the customers leading to the customers changing their preferences over time. Subway Sandwich Shops was established in … EVALUATION OF BRAND NAMEA brand is a combination of name, term, sign, symbol and design intended to identify the goods or services of one seller, which helps him/her to differentiate from those of competitors (Kotler 2006, 269). After the long-long span in the year of 2004, the SUBWAY sequence passes in its 39th year of process. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. McDonalds operates largely in the US and the UK and is headquartered in Oak Brook, Illinois employing 447,000 people. Learn More. Subway can analyse value chain activities to reduce the costs, find better deals with suppliers and offer high quality products at affordable prices. (1960), Principles of Marketing, Irwin Publishing, Boston, MA. This can damage the customer base as they can influence the local people better and serve their needs better in the regional base. 160-86; Webster 2000, op. ), How to Conduct Consumer and Opinion Research, Harper and Bros., New York, NY, pp. As mentioned in the introduction part in mid-year of summer 1965, Subway began its humble start in the quick service restaurant industry (QSR) in Bridgeport Conn. Fred Deluca was a young man looking for a way to pay for school, and Dr. Peter Buck was a man willing to write a one thousand dollar check that started the original Subway Sandwich shop. Tactics to increase competitive win rate . This assignment provides brief understanding about sandwich industry and what are the innovations and the new technology managed within the organisation lets analysis in what factors Subway Sandwich Shop makes it standpoint on own. Subway Sandwich Artists job is a low paid and a low skilled job. There were more than 20 Subways in Denmark in the 1990s but 10 years ago they withdrew from the Danish market. High Brand Loyalty: It has a high brand recall and following among its customers. A new breed of restaurant is making big gains against the market-saturated hamburger establishments. SWOT stands for strengths, weaknesses, opportunities, and threats. The most notable were the television commercials featuring Jared. 2, pp. KFC is operating in 19,952 locations while Taco Bell has 7000 restaurants. Drive through: Also one of the services offered by its competitors is drive through the facility for the quick and working class people. It was founded by Fred DeLuca and Peter Buck in 1965. • Heavy users are usually male, young adults, and single. No plagiarism, guaranteed! SWOT Analysis Case Study SUBWAY Faculty : Faculty of Accountancy Course : AC110 – Diploma in Accounting Name Student ID Aiman Hakimi bin Mohd Sapudi 2018800936 Muhammad Irfan Iskandar bin Ramzam 2018680054 Muhammad Muaz bin Omar 2018289952 Mohammad Syafiq bin Ramli 2018256506 Afif Fikri bin Abd Aziz 2018404766 Table of Content DETAILS PAGES 1.0 EXECUTIVE … Do you have a 2:1 degree or higher? Strengths in the SWOT analysis of Subway : No. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Subway. Subway reached a milestone in 2002 when it surpassed McDonald’s in number of locations in the U.S. Today Subway is the world’s largest submarine sandwich franchise with over 13,000 U.S. units and over 20,000 worldwide units. In Subway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Subway presently functions 23,982 restaurants in 85 different countries, and for the reason that of its’ merchandisable achievement, the establishment was designated to be the matter of a marketing exploration. In the same way, Denmark has one of the highest per capita incomes in the world as well as the European Union. However, they may not have the largest market share in this industry if … Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers’ choice for Subway (Tarantino, 2005). Subway also markets through a national sponsorship in events such as American Heart Association Heart Walks and local events such as triathlons, and children’s sports teams. (Denmark Unemployment rate 2009) Therefore, people have more money to spend. The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. All work is written to order. Bad Reputation: There have been some lawsuits against the brand regarding stale and unhealthy food that was being served to the customers. 22, No. • Lunch in most popular occasion. The rise of Subway rapidly can also be accounted because of increasing health related problems by eating junk food and so customers have started moving towards healthier options. Drivers of growth include increasing numbers of Americans in the workplace, which reduces the amount of time spent on preparing meals at home. Borden, N. H. (1965), ‘The concept of the marketing mix’, in Schwartz, G. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Market Smart was interested to see if Valpak would produce a positive lift in sales whereas Valpak serves up success for Ad agency’s clients. To overcome this limitation and help develop strategies that are appropriate, an advanced SWOT analysis or TOWS matrix is used. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. 4, pp. For example, in 2012, it was listed number 2 in the best performing 500 franchises on the Entrepreneur Magazine. Gross domestic Product and employing 9% of the U.S. workforce. They began using the Subway name in 1968 and the first Subway submarine shop was franchised in 1974. SWOT AND PESTLE. ), Science in Marketing, John Wiley and Sons, New York, pp. We're here to answer any questions you have about our services. Get your first paper with 15% OFF. However, the failure of Subway to respond appropriately to this growing concern, has enabled other competitors to gain market share from its franchises (Peterson 2016). A Competitor Analysis template is a tool which can be used to help you outsmart your competition by helping you to spot opportunities and threats and make the right strategic decisions. Customer Analysis • 78.7% of adults were patronized to fast food of which 31% went 14+ times in the last 30 days. Subway is one of many companies where management chooses not to issue stock. Subway restaurants lack the interior design and quality that would welcome everyone to stay and feel more comfortable than in the competitor’s restaurants. 2. Free resources to assist you with your university studies! You can view samples of our professional work here. Daniel Jennings -December 29, 2020. View More Articles. The table below highlights these Strengths, Weaknesses, Opportunities, and Threats. 3. The major players in the fast food industry in UK are Subway, McDonald’s and Yum! Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Below I will provide examples to clarify my argument. It is a working document that should be regularly updated and can be used to gain alignment within the organization around where it competes with competitors. The company also operates restaurants under the brand names ‘The Boston Market’ and ‘Chipotle Mexican Grill’. Subway is happy to advertise that with all their sandwich features, there are over 2 million different sandwich options that are available to their consumers (www.subway.com). Subway ® represents a poignant example of a fast food franchisee ready for success in the future fast food market. Subway Restaurants has been serving consumers great tasting food since 1965 when it began in Bridgeport, Connecticut as Pete’s Submarine Sandwiches. Competition: Subway can face a serious threat from competition like McDonald’s, KFC, Taco Bell, Wendy’s which also have a loyal following. ), Relationship Marketing, Paul Chapman Publishing, London, pp. get custom paper . Subway Place & Distribution Strategy: Following is the distribution strategy of Subway: Subway mainly operates through franchises and is one of the fastest growing franchises. Wendy’s operates over 9700 restaurants in 20 countries, has been included in Fortune magazine’s list of top 500 US companies, is headquartered in Dublin, Ohio, and employs about 57,000 people. Termed “fast-casual,” these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches. 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