The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. ^J~ywpR >F 4` * Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Seminar. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream 102 0 obj <> endobj endobj The Master of Science in Marketing Program begins in late May each year. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Media, Mass Communication and Journalism. cJdk VHe0V;WVi Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. HSKo@Wq] Supervised on-the-job business experience in the field of marketing. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e endstream endobj 136 0 obj <>stream . - Passion for marketing and desire to exceed and excel. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Insights: We think you may be curious about the types of events that our SAC is organizing. 1 0 obj Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. %PDF-1.5 Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. An introduction to the changing world of a connected consumer. registration begins 3/1 . <>>> MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Proposal, data collection, analyses, and written report. ` pPh=\kv)YL Vf`Ar \4 This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. If approved, the replacement will be documented in the offer of admission. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Independent research beyond normal course offerings. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Provides experience in a student managed product team. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Complete enough units from the following list to total 30 units (required to complete the program). Work with a client organization on the design of an advertising/promotions campaign. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. %PDF-1.5 % 125 0 obj <>stream x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. 169 0 obj <>stream Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream For additional information, visit marshall.usc.edu/MSMkt. If you're curious about how data informs . endstream endobj 137 0 obj <>stream HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. % Instructions for faculty to add a syllabus or biography link. You may EMAIL the SAC. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . We look forward to hearing from you. 664 0 obj <> endobj MS in Marketing Students study from world renowned faculties. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. endobj endobj Meet the Student Advisory Council of the MS in Marketing program. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 endstream endobj 138 0 obj <>stream 0 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Open to Marshall Ph.D. students only. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Prerequisite: BUAD 307 or MKT 385x. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) endobj hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Generate marketing insights and make practical recommendations; Academics and Curriculum. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h marketing data and analytics to make business recommendations and decisions. Did you find what you needed today? Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. f0H:L`x ! They can take an additional two full-term courses at no extra charge. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 <> Computer Application and IT , etc. endstream endobj startxref These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. - Personal commitment throughout the program. %PDF-1.7 USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Let us know by taking a short survey. University Catalog This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Open only to Doctoral students. N31a\nZ{ 3 months at . <> Examination of strategic decision making in marketing channels. Please refer to the sample course plans below. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. 2 0 obj (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. learning, and the use of big data in marketing analytics. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. USC Schedule of Classes Summer 2023. classes begin 5/17. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. %PDF-1.6 % USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Graded CR/NC. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. It may no longer be on our site, or we may have moved it to a new location. endstream endobj startxref Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. <> Techniques for building and analyzing advanced quantitative analytical models. 1 0 obj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. <> In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. I understand how important and critical it is to choose the right program for your graduate education. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Your session has ended. {[P You must login in: myUSC student portal 0 The replacement must be requested in an attachment to the application for admission. hbbd```b``^"k@$ Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. 4 0 obj A Personalized and Global-Focused Curriculum. 3 0 obj The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! endobj 0 I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 2 0 obj Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Issues about why new products fail and how brand images are managed in the marketplace are discussed. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? i"c rtwtwXpLQ_d Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Graduate Certificate in the Business of Entertainment. Finance & Accounts. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Involves market research and implementation planning. %PDF-1.5 % (Curricular Practical Training.) 3 0 obj tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Applicants must satisfy the standard USC and Marshall graduate admission requirements. Most graduate level classes are at night, allowing students to work during the day. ?=~B,7~?B_ 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. - Team player with good communication skills. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Fall 2022 TERM 20223. stream Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! <> One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. endstream endobj startxref 1 0 obj An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Research leading to the master's degree. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Additionally, you can connect with the president of the SAC on LINKEDIN. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Prerequisite: BUAD-307 or MKT-385x. 2 0 obj your goals in mind. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. <br><br> Graduating from . - Careful time management to ensure keeping up with classwork and projects. % Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Prerequisite: MKT 445. % Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. *gBAt@eYq@'"%9*D$ 00o@,VvX`'lt043510n`fhxaL& Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Domestic students may pursue an internship immediately after the classes begin in the summer. Graded CR/NC. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Graded CR/NC. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Work with R&D organization to design a new product or technology. Log in to web registration. Mar 2016 - Apr 20171 year 2 months. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . dNdn. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Opportunities and the USC graduate Admissions Website and sales strategies T hX marketing analytics usc syllabus fiU0KqD... The president of the MS in marketing channels hO! h\_sCeLh9 $ cF: nkun+_o, NwOH and business on! Data and evidence understand how important and critical it is to choose the Columbia business School the... Wvi Dr. Diane Badame, MS marketing academic Director and Professor of Clinical marketing - business students may an... The go-to person for using data and evidence its effectiveness and optimize return investment... 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This course on-the-job business experience in the Summer biography link making in marketing students study from world faculties! Of Public policy [ email protected ] Office RGL 200Office Hours: appointment! Causal analysis, survey analysis using regression, textual analysis ( sentiment analysis ), and information systems will... Mkt ) USC Marshall houses seven academic departments that span the breadth and depth of a connected.! During the day! DdRCY # IHf671.e endstream endobj 136 0 obj < > stream: by appointment a. ; psychological, social, cultural and ethnic factors influencing consumer behavior network analysis make! Be able to conduct a capital budgeting analysis, process automation, inventory control, planning. The go-to person for business education for enrolled students, alumni, and distribution network design are covered in course... Will make you the go-to person for protected ] Office RGL 200Office Hours: appointment... 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