There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." Thus, the primary function of this bibliography is to recognize a century of "notable" editorial content in Sunset magazine under its four owners. Get in on the ground floor of collectible wines with these bottlings from exceptional producers. Ebony and Jet magazine were on the coffee tables of African American homes for over 70 years. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. If you have a question with your order, you're in the right place. Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. You can get a new subscription to Sunset magazine via their official website. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. Sunset is the premier resource for achieving the ultimate Western lifestyle. Renewals to Adweek will be added to your remaining issues and extended. The magazine, like many other print publications, has struggled in recent years to make up for declining ad sales. During the last half of Sunset 's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. More sustainable, better results why isn't everyone doing it? Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Under Lane, during the Depression and the war years, paper and space were precious, and color was not used, because more information could be conveyed in less space using how-to-do-it text and smaller line drawings and black-and-white photographs. SUNSET is a registered trademark of S Media International Corporation. It covers a wide range of topics from climate and gardening conditions, to plant types and gardening charts, and its tailored specifically to each of the 18 different climate regions found in the Western United States. The central courtyard, or the Sunset Gardens, were designed by the landscape artist Thomas Church. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. But the out-of-the-West readers, often recipients of Christmas gifts from Western family members or friends wanting to share their "good life," became very responsive readers for many advertisers--and, I am sure, helped make the West a more desirable place to live for some family visitors who later moved out West! Trip Planner. It is the largest regional lifestyle magazine in the United States covering the food and travel experiences of the American West. The space is all about maximizing indoor-outdoor living. To the editor: I read the article about Sunset magazines decline with great sadness, as I had subscribed to the publication for decades. [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. It is a collaboration between Sunset and Popular Science. Each issue also typically contains one or two in-depth articles about destinations and activities in the western U. S. , as well as a full-color feature about a place in the five-state region which the magazine serves (California, Idaho, Nevada, Oregon, and Washington). Don't miss an issue of your favorite magazine! Sale to Regent and investor Michael Reinstein, Rogers, Paul, Lundstrom, Mack. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Junio 2020. The length of a sunset depends on several factors, including the position of the sun in the sky, the time of year, the cloud cover, and the type of weather. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. Writer-producer Mara Brock Akils gorgeous contemporary office in Los Angeles is a creative hub for work and play. Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. My subscription expires 09/01/2026. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). Employees said they knew advertisers had been pulling out because of the pandemic. "Time Inc. sells Sunset Magazine to Beverly Hills private equity firm Regent", "Sunset Magazine Is Sold to a California Private Equity Firm", "Time Inc. sells Sunset to private equity firm for $20M: sources", https://www.prweb.com/releases/global_private_equity_firm_regent_announces_launch_of_archetype_multi_platform_media_accelerator_aimed_to_transform_legacy_publication_brands/prweb16019855.htm?utm_source=pocket_reader, "The Twilight Years for California Icon,", "Sunset Magazine - New San Francisco Emergency Edition - May 1906", The Southern Pacific Launches a New Vehicle to Develop Its Market, The Woodhead-Field Years: Addressing a Rapidly Changing West, "Time Warner Inc. to Pay $225 Million for Publisher of Sunset Magazine", "Time Warner: Faithful to the Sunset Mission and Readership", "Sunset is moving to Oakland's Jack London Square", "Sunset magazine's future uncertain as drop in ads during coronavirus leads to layoffs", "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos", https://en.wikipedia.org/w/index.php?title=Sunset_(magazine)&oldid=1136130205, Lifestyle magazines published in the United States, Monthly magazines published in the United States, Local interest magazines published in the United States, Magazines published in the San Francisco Bay Area, Articles with unsourced statements from November 2014, Articles with unsourced statements from October 2019, Articles with unsourced statements from January 2012, Articles with unsourced statements from February 2011, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 January 2023, at 22:01. Actual readers inevitably change, conditions change, priorities change, technology changes, the status quo does not survive--and every one of Sunset's owners has changed procedures during their tenures. It was founded with great enthusiasm as a new century was emerging, one bringing challenges anticipated and often unknown. If youre looking for help with your subscription to Sunset Magazine, please click here. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. You may occasionally receive promotional content from the Los Angeles Times. 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Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. Sunset magazine has been a California lifestyle icon for more than 120 years but now that its parent company has laid off a large number of its staff, employees wonder if the publication's. I worked in the circulation department, where we routinely received letters like this: Ive saved every Sunset since I got married in 1952, but our basement flooded and I lost my issues from January to May of 1954. Column: 15 minutes of fame flies by. Guidelines are quite loose for photo submissions. It can also be a reminder of the beauty and fragility of life and a reminder to cherish each moment and enjoy the little things. During the spring and summer months, when the days are longer, the sun typically sets at a later time, which often results in longer sunsets. The magazine remained highly profitable, however, generating $28 million profit for Time Warner in 2000 on gross revenues of $78 million. The latter two returned as two fine magazines, but with less dominance than in their heydays. Neil Morgan supported this sometimes hard-to-explain phenomenon in his popular book Westward Tilt: The American West Today, with his early-on recognition in the early 1960s of the suburban revolution taking place in the West: "Sunset has been both a symbol and symptom of the West it is now the bible of the Westerner. Also, entrepreneurship and innovation characteristics have long been identified with the West. (These shorter articles are not included in this bibliography, as explained by the publisher in his Foreword.) For 100 years, Sunset has been a magazine reporting on and helping to make history in the West. Such continuity of editorial policy is significant, recognizing that Sunset magazine's destiny has been held by four different owners. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. Los Angeles, Column: Supreme Court conservatives may want to block student loan forgiveness. The 9-acre (36,000m2) parcel was a remnant of a 19th-century estate owned by the Hopkins family. The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. I immediately canceled my subscription, because this seemed like a betrayal. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. By 1914, the magazine had built strong national circulation and reputation, and the Southern Pacific sold the magazine to William Woodhead & Co.,[9] a group of employees who wished to continue the focus on the American West, but less corporate influence. Welcome to customer service for the Sunset Shop! Money saving offers like free shipping and special discounts Exclusive email-only sales Previews of hot, new products This last change of ownership is unique in maintaining the basic editorial and marketing objectives. (5) Including Standard Rate and Data Service (SRDS) Consumer and Farm Magazines, Audit Bureau of Circulation (ABC) General and Farm Magazines, and Publisher's Information Bureau (PIB) Measured Magazines.David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). These special issues will be printed and distributed in select places around the world, including beachfront hotels, premium bookstores, and other key locations. On a cloudy evening, the colors of sunset will likely be muted and grays may take the place of the usual vibrant hues. Check out descriptions of all of Sunsets newsletters on our signup page. In "A San Francisco Pleasure Cure", an early story by Sinclair Lewis published in the magazine, a tired businessman revived himself through a visit to the rebuilt city. (2) Mediamark Research Institute, Inc. (1997). Find spots near you, create a dining wishlist, and more. Playboy Magazine, Launched in 1953, Is Closing Down, Probably for Good. [citation needed]. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. Early discussions were held there that led to the founding of the Advertising Council, which is still flourishing today. I would have preferred "responded to" instead of his second verb! Copyright 2023 S Media International Corporation. It has become increasingly difficult for print publications to keep their readers, but, contrary. They and many more examples are reflected in this bibliography of over 9,000 major Sunset magazine articles and some 900 Sunset book titles, editions, and reprints, the latter often with new, updated material. But the "mission" stays firm. Many business meetings took place there with staff, advertisers, and others. (7) Not to be overlooked has been the important political fallout from the surging population growth that has triggered far larger and more influential representation in Congress. Our New Newsletter Will Help As part of this modernisation, Mahal aims for Sunset to be a platform for exploring the Western lifestyle in all its aspects and placing the voices of the communities and cultures within Sunsets readership at the centre of the magazines content. Indeed it was, but it won big. 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