J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Buying on social media is all about community and trust. That's why UGC is such a valuable tool. Access to this and all other statistics on 80,000 topics from, Show sources information Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. This text provides general information. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. You're not alone! Naver is a South Korean search engine introduced in 1999 and is widely used within the country. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. As a Premium user you get access to the detailed source references and background information about this statistic. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. MPA joins industry leaders to discuss decarbonisation strategies. On average, that means the global total is increasing at a rate of 16 new users every single second. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Reliable data in simple displays for presentations and quick decision making. Interested in growing your business with us? The top social commerce platforms in Southeast Asia (by country). Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. . Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. However, usage and popularity vary significantly between countries. You can only download this statistic as a Premium user. Fill out the form below to get started. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Branded Content Draws Bigger Attention, 6. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. YouTube, Twitter, Instagram, and. The top social networking platforms are Twitter, Instagram, and Facebook . (February 28, 2022). This micro-blogging platform has over 560 million monthly active users. Posted 4:54:45 AM. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Register in seconds and access exclusive features. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Have you hopped on the social audio trend yet? But its numbers also have a better distribution across platforms. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. You've come to the right place! MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Statista. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Social audio content is one of the most cost-effective marketing strategies you can invest in. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Euro Freelancers. And digital content can easily drive impulse purchases. Just take a look at Dove's iconic "Real Beauty" campaign. QQ works best on desktops and is mainly used to send emails or share files. The silver lining is that Asia is still at the forefront of internet and social media usage. When choosing from the apps available, you must consider the audience for your brand. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. But fear not! But if your target audience is more diverse, you might want to start with the Facebook Shop. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. . Theres also one surprise social network coming out of Vietnam. Social media consumption in the region has grown dramatically, with. Proprietary data and over 3,000 third-party sources about the most important topics. People in this region tend to be turned off by spammy, in-your-face advertisements. There are many social channels in Asia, but the saturation can make it challenging to find the right one. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Like WeChat, it started as a simple communication platform that has developed many new features. It's all about the "For You Page" feature. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. All age groups use YouTube, although it is getting more popular among the younger generations. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. February 28, 2022. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Currently, you are using a shared account. statistic alerts) please log in with your personal account. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. User-generated content is a Powerful Key to Brand Building, 7. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. YouTube is the most popular, with 94.2% of internet users using the platform. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. The highest number of Facebook users across the world reach out to companies directly platforms Twitter! Percent more than the global average context, but what about the `` for you Page '' feature thats! Trillion U.S. dollars by 2026 attention spans, especially in countries like Indonesia, Japan, China, and.. 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